“Each brand has been treated with the same level of analysis in terms of customer profiles, competitive advantages versus the market, clear design and brand markers – explains Gianguido Girotti, Chairman of the Board and CEO of the French group – Aa well-defined customer journey in order to really amplify our community and visibility over the coming years”, New models for a unique on-board experienceįirst, the latest launches, for the U.S.

The Group has a wide range of models ranging from 5.5 m to 24 m, covering four strategic segments, so it decided to develop a well-defined brand plan to amplify the visibility of individual brands and attract new customer The goal of this initiative is to create a product portfolio that provide unique and exclusive boating experiences, with a focus on sustainability and efficiency. Groupe Beneteau has, in fact, undertaken a major transformation with the launch of the strategic Let’s Go Beyond! program, which has radically changed the company’s approach to its products and brands. We are talking of Bringing dreams to water, a key moment for sharing, with more than 40 journalists, the Group’s strategy, its latest product news and the dedicated projects focused on innovation and sustainable development. Groupe Beneteau shared its vision and mission for the future with the American market when the Miami Boat Show opened.

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